Apple has issued a stern warning to iPhone users worldwide regarding a rapidly spreading scam that targets Apple Pay accounts. These fraudulent calls and texts aim to trick individuals into revealing sensitive information, potentially leading to significant financial losses. The tech giant is emphasizing that they will *never* contact users unsolicited about account issues, security alerts, or Apple Pay transactions. Scammers are using sophisticated social engineering tactics, creating official-looking messages and calls that impersonate Apple Support or even law enforcement to instill a sense of urgency and panic in their victims. These scams often claim there has been suspicious or unauthorized activity on an Apple Pay account, urging the recipient to call a provided number immediately to resolve the issue. Once connected, scammers, posing as support agents or bank representatives, pressure victims into sharing passcodes, two-factor authentication codes, passwords, or even transferring money. Some reports indicate victims have been coerced into withdrawing large sums of cash. Key red flags to watch out for include unexpected messages about Apple Pay activity, requests to call a specific number, pressure to act immediately, and requests for personal or financial information. Apple's official stance is clear: they will never ask for your password, device passcode, or two-factor authentication codes, nor will they direct you to any website or app for these purposes. If you receive a suspicious call claiming to be from Apple or Apple Support, the advice is simple: hang up immediately. For suspicious text messages, take a screenshot and forward it to reportphishing@apple.com. It is crucial for users to independently verify any account concerns by directly contacting Apple through their official support channels or checking their Apple Pay activity on their device. Authorities also advise against making payments via gift cards or cryptocurrency, as these are common indicators of fraudulent activity. Reporting these scams promptly by forwarding suspicious messages to reportphishing@apple.com or reporting the sender as junk within the Messages app can help curb their spread.